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~isPartOf:"Journal of marketing research : JMR"
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Monroe, Kent B.
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Journal of marketing research : JMR
Journal of retailing
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AMS review : official publication of the Academy of Marketing Science
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Journal of business research : JBR
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Does marketing need reform? : fresh perspectives on the future
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing management : a quarterly business management publication of the American Marketing Association
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Marketing-mix strategies - distribution strategy and pricing strategy
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New directions in behavioral pricing research
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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"How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value"
Yadav, Manjit S.
;
Monroe, Kent B.
- In:
Journal of marketing research : JMR
30
(
1993
)
3
,
pp. 350-358
Persistent link: https://www.econbiz.de/10006690586
Saved in:
2
Effectiveness of multiple request strategies : a synthesis of research results
Fern, Edward F.
- In:
Journal of marketing research : JMR
23
(
1986
)
2
,
pp. 144-152
Persistent link: https://www.econbiz.de/10001011977
Saved in:
3
Buyers subjective perceptions of price
Monroe, Kent B.
- In:
Journal of marketing research : JMR
10
(
1973
)
1
,
pp. 70-80
Persistent link: https://www.econbiz.de/10002507564
Saved in:
4
Models for pricing decisions
Monroe, Kent B.
;
Bitta, Albert J. della
- In:
Journal of marketing research : JMR
15
(
1978
)
3
,
pp. 413-428
Persistent link: https://www.econbiz.de/10002507690
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