Alain d’Astous; Colbert, François; Montpetit, Daniel - In: Journal of Consumer Policy 28 (2005) 3, pp. 289-310
This article presents the results of an experiment in which three different types of anti-piracy arguments were tested among 139 young adult consumers susceptible to engage in swapping music over the Internet: (1) stressing the negative personal consequences of pirating music, (2) stressing the...