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~subject:"Internationales Marketing"
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Internationales Marketing
Consumer behaviour
3
International marketing
3
Konsumentenverhalten
3
Behavioural factors
2
Brand image
2
CSR associations
2
Corporate brand loyalty
2
Corporate competence associations
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Country-induced bias
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Country-of-origin
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Designation of origin
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Global brand management
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Herkunftsbezeichnung
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International marketing channel
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Markenimage
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Overseas distributors
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Personal self-concept connection
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Rules of origin
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Social self-concept connection
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Ursprungsregeln
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Advertising
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Advertising effects
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Auslandsinvestition
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Brand architecture
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Brand loyalty
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Brand management
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Competencies
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Corporate Social Responsibility
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Corporate culture
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Corporate social responsibility
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Distribution channel
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Financial market regulation
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Finanzmarktregulierung
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Foreign investment
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Investitionspolitik
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Investment policy
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Markenarchitektur
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Markenführung
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Markentreue
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Moon, Byeong-joon
3
Jain, Subhash C.
1
Oh, Han-Mo
1
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Asian dimensions of services marketing
1
International marketing review
1
Journal of business research : JBR
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ECONIS (ZBW)
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Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands
Moon, Byeong-joon
;
Oh, Han-Mo
- In:
International marketing review
34
(
2017
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011674208
Saved in:
2
Antecedents and outcomes of strategic thinking
Moon, Byeong-joon
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1698-1708
Persistent link: https://www.econbiz.de/10009772391
Saved in:
3
Consumer processing of international advertising : the roles of country of origin and consumer ethnocentrism
Moon, Byeong-joon
;
Jain, Subhash C.
- In:
Asian dimensions of services marketing
,
(pp. 89-109)
.
2002
Persistent link: https://www.econbiz.de/10001690236
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