Purpose - Predatory publishing is a growing and global issue infecting all scientific domains. Predatory publishers create counterfeit, not (properly) peer-reviewed journals to exploit the open access (OA) model in which the author pays. The plethora of predatory marketing journals along with...

Purpose: Though brand love is recognized as being an important marketing topic both for theory and practice, a gap still exists with regard to its operationalization. To bridge this gap, this paper proposes a single-item measure (SIM) that uses a visual rating scale (i.e., a rating scale...

Purpose: The purpose of this paper is to assess the viability of the scholarly search engine Microsoft Academic (MA) as a citation source for evaluating/ranking marketing journals. Design/methodology/approach: This study performs a comparison between MA and Google Scholar (GS) in terms of...