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AON 1 Crowdfunding 1 KIA 1 Preismanagement 1 Pricing strategy 1 Share Economy 1 Sharing economy 1 hybrid mechanism 1 pricing 1 reward-based crowdfunding 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Guan, Lei 1 Mu, Yongxue 1 Xu, Xiaolin 1 Zhang, Lianmin 1 Zhuang, Jun 1
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International journal of production research 1
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ECONIS (ZBW) 1
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Keep it or give back? : optimal pricing strategy of reward-based crowdfunding with a hybrid mechanism in the sharing economy
Guan, Lei; Mu, Yongxue; Xu, Xiaolin; Zhang, Lianmin; … - In: International journal of production research 58 (2020) 22, pp. 6868-6889
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