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~subject:"Internationales Marketing"
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Internationales Marketing
Consumer behaviour
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China market
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Consumer culture
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Consumer vulnerability
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Consumer xenocentrism
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Broderick, Amanda J.
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Greenley, Gordon E.
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Mueller, Rene Dentiste
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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The behavioural homogeneity evaluation framework : multi-level evaluations of consumer involvement in international segmentation
Broderick, Amanda J.
;
Greenley, Gordon E.
;
Mueller, …
- In:
Journal of international business studies : JIBS ; an …
38
(
2007
)
5
,
pp. 746-763
Persistent link: https://www.econbiz.de/10003531147
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