Purpose This study aims to investigate the critical role of online brand community (OBC) engagement and brand evangelism: the role of age, gender and membership number. Design/methodology/approach To achieve the study’s objective, 303 active Facebook OBC users were surveyed. The AMOS...

Purpose: Entrepreneurship is a complex social activity. Hence, knowledge production in the field requires inclusivity and diversity within research approaches and perspectives to appreciate the richness of the phenomenon. However, the dominance of positivist research in the field is visible,...

Enterprise education in the 21st century / Gary Mulholland and Jason Turner -- Expanding entrepreneurship education and engagement with entrepreneurial ecosystem / David Audretsch and Maksim Belitski -- Are the dominant teaching theories in higher education adequate to underpin teaching...

Purpose In today’s global economy, high in talent but low in growth, the capability and skills mismatch between the output of universities and the demands of business has escalated to a worrying extent for graduates. Increasingly, university students are considering alternatives to a lifetime...

Purpose The purpose of this paper is to examine young learners’ attitudes towards enterprise education within the context of a university led initiative to construct a sustainable framework which benefits identified stakeholders. Design/methodology/approach The research used self-completed...