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~person:"Dodson jr., Joe A."
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Dodson jr., Joe A.
Muller, Eitan
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Models of new product diffusion through advertising and word-of-mouth
Dodson jr., Joe A.
;
Muller, Eitan
- In:
Management science : journal of the Institute for …
24
(
1978
),
pp. 1568-1578
Persistent link: https://www.econbiz.de/10002081008
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