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Markenartikel
Theorie
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Theory
21
Innovation diffusion
16
Innovationsdiffusion
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Innovation
14
Network economics
8
Netzwerkökonomik
8
New product development
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Consumer behaviour
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United States
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new products
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diffusion
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English
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Mahajan, Vijay
2
Muller, Eitan
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Givon, Moshe
1
Peres, Renana
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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1
Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana
;
Muller, Eitan
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10003987352
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2
Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets
Givon, Moshe
- In:
Technological forecasting & social change : an …
55
(
1997
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10001222749
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