We describe a planning problem at a broadcasting company (e.g. a TV or radio channel). Advertisers place orders for commercials. Typically, each order consists of multiple spots, and the airdates of the spots are not fixed by the advertiser. Therefore, the channel has to decide simultaneously...

We describe a planning problem at a broadcasting company (e.g. a TV or radio channel). Advertisers place orders for commercials. Typically, each order consists of multiple spots, and the airdates of the spots are not fixed by the advertiser. Therefore, the channel has to decide simultaneously...

This book analyzes revenue management (RM) problems with flexible products and RM in broadcasting companies. It presents models and methods that explicitly take the implications of flexibility into account. In addition, it contains descriptions of algorithms to generate stochastic demand data...