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Search: person:"Mummalaneni, Venkatapparao"
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B-to-B-Marketing
7
Business-to-business marketing
7
Bibliometrics
5
Bibliometrie
5
China
5
Consumer behaviour
5
Konsumentenverhalten
5
Marketing theory
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Marketingtheorie
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Marketing
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Service quality
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1936-2006
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Asia
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Chinese people
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English
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Mummalaneni, Venkatapparao
32
Lichtenthal, J. David
8
Meng, Juan
7
Wilson, David T.
7
LaPlaca, Peter J.
4
Dubas, Khalid M.
3
Malhotra, Naresh K.
3
Meng, Juan (Gloria)
3
Uslay, Can
3
Chao, Chiang-nan
2
Gopalakrishna, Pradeep
2
Katrichis, Jerome M.
2
Ndubisi, Nelson Oly
2
Neelankavil, James P.
2
Scheuing, Eberhard E.
2
Sessions, David N.
2
Woodside, Arch G.
2
Chao, Chiang‐nan
1
Chinta, Ravi
1
Dant, Rajiv P.
1
Elliott, Kevin M.
1
Honeycutt, Earl D.
1
Lapuka, Ivan I.
1
Lu Wang, Cheng
1
Omotoye, Richard O.
1
Perry-Rivers, Patrice Y.
1
Sujan, Harish
1
Thelen, Shawn T.
1
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Journal of business-to-business marketing
8
ISBM report
2
International business and economics research journal
2
Journal of Business Research
2
Journal of business research : JBR
2
Journal of international consumer marketing
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Young consumers : insight and ideas for responsible marketers
2
European Journal of Marketing
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Physical Distribution & Logistics Management
1
International journal of physical distribution & logistics management : IJPD & LM
1
Journal of business & economics research
1
Journal of internet commerce
1
Psychology & marketing
1
Young Consumers
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ECONIS (ZBW)
15
OLC EcoSci
10
Other ZBW resources
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RePEc
2
USB Cologne (EcoSocSci)
2
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1
An empirical validation of the primary and moderating effects of income and capital on familiarity and participation of limited resource farm producers (LRFPs) in USDA agricultural programs
Omotoye, Richard O.
;
Chinta, Ravi
;
Mummalaneni, …
- In:
Journal of business & economics research
15
(
2017
)
3
,
pp. 45-53
Persistent link: https://www.econbiz.de/10011744148
Saved in:
2
Consumer technology readiness and e-service quality in e-tailing : what is the impact on predicting online purchasing?
Mummalaneni, Venkatapparao
;
Meng, Juan
;
Elliott, Kevin M.
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 311-331
Persistent link: https://www.econbiz.de/10011636501
Saved in:
3
At 21 : the JBBM comes of age ; assessment and outlook
Mummalaneni, Venkatapparao
;
Lichtenthal, J. David
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 13-36
Persistent link: https://www.econbiz.de/10011304047
Saved in:
4
Cultural influences on web service quality perceptions of e-retailing consumers
Meng, Juan
;
Mummalaneni, Venkatapparao
- In:
Journal of marketing channels : ... distribution …
18
(
2011
)
4
,
pp. 303-326
Persistent link: https://www.econbiz.de/10009404736
Saved in:
5
Cultural Influences on Web Service Quality Perceptions of e-Retailing Consumers
Meng, Juan (Gloria)
;
Mummalaneni, Venkatapparao
- In:
Journal of marketing channels : ... distribution …
18
(
2011
)
4
,
pp. 303-327
Persistent link: https://www.econbiz.de/10009340337
Saved in:
6
Measurement equivalency of Web service quality instruments : a test on Chinese and African American consumers
Meng, Juan
;
Mummalaneni, Venkatapparao
- In:
Journal of international consumer marketing
22
(
2010
)
3
,
pp. 259-269
Persistent link: https://www.econbiz.de/10003995605
Saved in:
7
Measurement Equivalency of Web Service Quality Instruments: A Test on Chinese and African American Consumers
Meng, Juan
;
Mummalaneni, Venkatapparao
- In:
Journal of international consumer marketing
22
(
2010
)
3
,
pp. 259-270
Persistent link: https://www.econbiz.de/10008423496
Saved in:
8
An exploratory study of young Chinese customers' online shopping behaviours and service quality perceptions
Mummalaneni, Venkatapparao
;
Meng, Juan
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10003860058
Saved in:
9
International advertising strategy in "new" Asia : a country-of-origin approach on standardization vs. customization
Meng, Juan
;
Mummalaneni, Venkatapparao
- In:
International business and economics research journal
8
(
2009
)
5
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003845800
Saved in:
10
Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003851190
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