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Relationship marketing
Automotive
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Brand extension
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Consumer behaviour
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Credibility
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Dienstleistungsqualität
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Electronic word-of-mouth (eWOM)
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Internet marketing
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Parent brand evaluation
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Retailing
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Saudi Arabia
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Saudi-Arabien
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Service extension
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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Activity-based segmentation
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Beziehungsmarketing
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Brand image
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Brand management
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Customer satisfaction
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Deregulation
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Mumuni, Alhassan G.
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O’Reilly, Kelley
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Examining the impact of customer relationship management on deconstructed measures of firm performance
Mumuni, Alhassan G.
;
O’Reilly, Kelley
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
2
,
pp. 89-107
Persistent link: https://www.econbiz.de/10010392658
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