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  • Search: person:"Muralidharan, Sidharth"
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Year of publication
Subject
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Consumer behaviour 13 Konsumentenverhalten 13 India 8 Environmental consciousness 7 Indien 7 Umweltbewusstsein 7 Advertising 6 Gewalt 6 Green marketing 6 Violence 6 Werbung 6 Öko-Marketing 6 Religion 5 Sustainable product 5 Öko-Produkt 5 Advertising effects 4 Werbewirkung 4 Brand management 3 Consumer socialization 3 Domestic violence 3 Emotion 3 Frauen 3 Internet marketing 3 Markenführung 3 Online-Marketing 3 USA 3 United States 3 Women 3 bystander intervention 3 domestic violence 3 public service announcements 3 Brand image 2 Bystander intervention 2 China 2 Communication 2 Coronavirus 2 Corporate Social Responsibility 2 Corporate social responsibility 2 Environmental concern 2 Environmental management 2
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Undetermined 22
Type of publication
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Article 23
Type of publication (narrower categories)
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Article in journal 21 Aufsatz in Zeitschrift 21 research-article 1
Language
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English 23
Author
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Muralidharan, Sidharth 23 La Ferle, Carrie 7 Pookulangara, Sanjukta 4 Xue, Fei 4 Kim, Eunjin 3 Roth-Cohen, Osnat 2 Sheehan, Kim Bartel 2 Xie, Quan 2 Edwards, Steven M. 1 Heo, Jun 1 Lee, Arturo 1 Miller, Jessica 1 Rejón-Guardia, Francisco 1 Sahadev, Sunil 1 Shephard, Arlesa 1 Singh, Pallavi 1 Sung, Yongjun 1 Yoon, Hye Jin 1
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Published in...
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International journal of advertising : the review of marketing communications 4 Journal of marketing communications 3 Journal of promotion management : JPM 3 Journal of advertising 2 Journal of advertising research 2 International Journal of Consumer Studies 1 International journal of advertising : the quarterly review of marketing communications 1 International journal of consumer studies 1 Journal of international consumer marketing 1 Journal of nonprofit & public sector marketing 1 Journal of promotion management : innovations in planning and applied research 1 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 1 Young Consumers 1 Young consumers : insight and ideas for responsible marketers 1
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Source
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ECONIS (ZBW) 21 Other ZBW resources 2
Showing 1 - 10 of 23
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Organization sustainability communication by fashion brands : a qualitative analysis of messaging and engagement on Facebook and Instagram
Pookulangara, Sanjukta; Shephard, Arlesa; Muralidharan, … - In: Journal of promotion management : innovations in … 30 (2024) 6, pp. 1029-1055
Persistent link: https://www.econbiz.de/10015049480
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Who will buy the idea of non-fungible token (NFT) marketing? : understanding consumers' psychological tendencies and value perceptions of branded NFTs
Xie, Quan; Muralidharan, Sidharth; Edwards, Steven M. - In: International journal of advertising : the review of … 43 (2024) 6, pp. 987-1015
Persistent link: https://www.econbiz.de/10015050104
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"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth; La Ferle, Carrie; Roth-Cohen, Osnat - In: International journal of advertising : the review of … 43 (2024) 1, pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
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It's a comparison game! : the roles of social comparison, perceived exclusivity and perceived financial benefits in non-fungible token marketing
Xie, Quan; Muralidharan, Sidharth - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 294-314
Persistent link: https://www.econbiz.de/10014521312
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Mediating roles of karma and self-enhancement in the effect of religious and spiritual primes on bystanders' reporting intention
Muralidharan, Sidharth - In: International journal of consumer studies 47 (2023) 1, pp. 189-201
Persistent link: https://www.econbiz.de/10014246608
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Introduction to the special issue on marketing communications and sustainability
Sahadev, Sunil; Muralidharan, Sidharth; Singh, Pallavi - In: Journal of marketing communications 28 (2022) 3, pp. 227-231
Persistent link: https://www.econbiz.de/10013371011
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Exploring the functional distinction between Hindu religiosity and spirituality in direct and indirect domestic violence prevention PSAs : a study of bystander intervention in the era of COVID-19
Muralidharan, Sidharth; Pookulangara, Sanjukta - In: International journal of advertising : the review of … 41 (2022) 6, pp. 1121-1142
Persistent link: https://www.econbiz.de/10013362129
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Exploring the differential effects of religious and spiritual cues in online advertising : a study of U.S. Christians and the nonreligious during COVID-19
La Ferle, Carrie; Muralidharan, Sidharth; Roth-Cohen, Osnat - In: Journal of advertising 51 (2022) 1, pp. 95-106
Persistent link: https://www.econbiz.de/10013362256
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Would shaming or instilling hope in Indian bystanders lead to positive reporting intentions? : examining the impact of emotional appeals and perceived social support in domestic violence prevention PSAs
Muralidharan, Sidharth; La Ferle, Carrie - In: Journal of nonprofit & public sector marketing 34 (2022) 2, pp. 228-246
Persistent link: https://www.econbiz.de/10013205211
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The role of empathy and efficacy in public service announcements : using narratives to induce bystander intervention in domestic violence
Kim, Eunjin; Muralidharan, Sidharth - In: Journal of advertising research 60 (2020) 4, pp. 452-466
Persistent link: https://www.econbiz.de/10012495780
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