Purpose: The study aims to understand the signaling effects of two major recruitment advertisement (ad) contents – job attributes and organizational attributes (OA) – on the perceptions and application intentions (AIs) of potential job seekers. Design/methodology/approach: A fictitious...

Purpose The purpose of this paper is to review existing literature related to private label brands (PLBs) and to identify the antecedents and consequences involved in the private brand purchase. Design/methodology/approach The study used a systematic review approach and identified 92 significant...

Advertising has become a serious and big business in India. The Indian economy is booming and consequently the advertising and communication media are booming too. Television with reach of 75 per cent in urban and 38 per cent in rural area, continues to be the medium with highest reach....