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  • Search: person:"Naaz, Sameena"
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Year of publication
Subject
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Artificial intelligence 1 Automation 1 Automatisierung 1 Cybersecurity 1 Data security 1 Datensicherheit 1 Defence industry 1 IT crime 1 IT-Kriminalität 1 IT-Sicherheit 1 Industrie 4.0 1 Industry 4.0 1 Künstliche Intelligenz 1 Robot 1 Roboter 1 Rüstungsindustrie 1
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Online availability
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Undetermined 2
Type of publication
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Article 1 Book / Working Paper 1
Type of publication (narrower categories)
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chapter 1
Language
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English 2
Author
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Naaz, Sameena 2 Awasthi, Shantanu 1 Bhatt, Ashutosh Kumar 1 Dulloo, Rhytheema 1 Jenefa, Leena 1 Kadyan, Jagbir Singh 1 Khan, Muneer 1 Kumar, Rajeev 1 Sabharwal, Sachin 1
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Published in...
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Strategic Blueprints for AI-Driven Marketing in the Digital Era 1 e-Book Collection 1
Source
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ECONIS (ZBW) 1 Other ZBW resources 1
Showing 1 - 2 of 2
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Advancing cybersecurity in smart factories through autonomous robotic defenses
Naaz, Sameena (ed.); Awasthi, Shantanu (ed.);  … - 2025
"This book examines the shifting intersection of cybersecurity and Industry 4.0. It emphasizes the need for deploying high-tech defense systems, such as autonomous robotic complements, to secure smart factories. Through a series of thought-provoking chapters, the book delves into the...
Persistent link: https://www.econbiz.de/10015448319
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Cover Image
Digital Marketing ROI in the Era of Experience Economy: Evolving Methodologies and Unified Measurement Strategies
Dulloo, Rhytheema; Jenefa, Leena; Sabharwal, Sachin; … - In: Strategic Blueprints for AI-Driven Marketing in the …, (pp. 279-322). 2025
This research examines the evolving landscape of digital marketing ROI measurement within the context of the Experience Economy, driven by increasing channel complexity and technological advancements. It traces the historical progression from basic metrics to sophisticated multi-touch...
Persistent link: https://www.econbiz.de/10015536265
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