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Coutroubis, Alec 1 Naghi Ganji, Elmira 1 Shah, Satya 1
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Asia Pacific Journal of Marketing and Logistics 1
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An examination of product development approaches within demand driven chains
Naghi Ganji, Elmira; Shah, Satya; Coutroubis, Alec - In: Asia Pacific Journal of Marketing and Logistics 30 (2018) 5, pp. 1183-1199
Purpose: Innovation has been considered as the most important factor in today’s global and competitive environments for meeting growth, customer demands and expectations for any product development environment. The purpose of this paper is to examine the concepts of sustainable development,...
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