Martin, Natter; Thomas, Reutterer; Andreas, Mild - In: GfK Marketing Intelligence Review 1 (2009) 1, pp. 46-53
Merchandise managers have long dreamt of automated dynamic systems to help them make well-informed pricing decisions. However, such systems have proved as elusive as the Holy Grail - until now, that is. The story of an Austrian DIY retailer shows often undetected opportunities to use valuable...