While there have been many studies of the ethical behavior of managers, little research investigated the ethical beliefs and ideologies of consumers. Moreover, even less is known about the relationship between consumer beliefs and ideology and purchasing behavior. The present study investigates...

National Image & Competitive Advantage -- Table of Contents -- Preface to the Second Edition -- Acknowledgments -- 1 Introduction: Image, Images and Imagination -- Introduction -- What Do We Mean by Product, Brand and Country Image? -- Learning Processes -- Categorization, Abstraction and...