This study aims to investigate to what extent facilitating conditions (those means that users consider necessary to use for a certain technology) and other predictors (perceived risk and lack of trust in technology, gender, education, income, technology proficiency and equipment used to access...

This article is exploratory in its essence and aims to analyse the sustainability of universities in the case of three higher education institutions: one university from the Netherlands and two universities from Romania. The main focus is on the awareness of the sustainable university concept...

We already live in a world of digital empowered intelligent customers, of digital products, of digital business operations and digital competitors. The fierce competition forces firms to exploit digital technologies, to have profound knowledge, to focus on market imperatives and to demonstrate a...

Digital is the new normal today, the digitally transformation allowing step by step a closer connection with customers, and accordingly answer to the new requirements of the supply chain management. The rules of engagement are changed by the digital lives of customers, the digital leaders...

In the era of the Chief Executive Customer, marketers are faced with various challenges which lead them to position digital customer engagement as a top strategic priority, by taking advantage globally of digital t echnology. Companies are now trying to better use the digital self by servicing...

The aim of this article is to identify the causal link between higher education quality, students’satisfaction and their intention to continue studying at the same university. In a globalised world, the universities are exposed to the wide public, and if they want to remain in the market, they...

The marketing needs of the Romanian marketing companies are very diversified, commencing with the research of the needs and demand on the target market, going down to the 4Ps (Product, Price, Promotion and Placement) and their components.The present marketing research was performed using 7...