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  • Search: person:"Neuerburg, Christian"
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Year of publication
Subject
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Consumer behaviour 2 Konsumentenverhalten 2 Customization 1 Forecasting model 1 Market research 1 Marktforschung 1 Menu-based choice 1 Monte Carlo simulation 1 Monte Carlo study 1 Monte-Carlo-Simulation 1 Payment behaviour 1 Preismanagement 1 Pricing strategy 1 Prognoseverfahren 1 Reservation price 1 Theorie 1 Theory 1 Verbraucherforschung 1 Zahlungsbereitschaft 1 Zahlungsverhalten 1 choice modeling 1 exchange algorithm 1 hierarchical Bayes 1 menu-based choice 1
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Online availability
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Undetermined 2 Free 1
Type of publication
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Article 2 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Hochschulschrift 1 Thesis 1
Language
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English 3 German 1
Author
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Neuerburg, Christian 4 Kosyakova, Tetyana 2 Misra, Sanjog 2 Otter, Thomas 2 Koschate-Fischer, Nicole 1 Pescher, Christian 1
Published in...
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GfK-Edition Marketingforschung 1 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 1 Marketing science 1
Source
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ECONIS (ZBW) 4
Showing 1 - 4 of 4
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Exact MCMC for Choices from Menus -- Measuring Substitution and Complementarity among Menu Items
Kosyakova, Tetyana - 2019
Choice environments in practice are often more complicated than the well studied case of choice between perfect substitutes. Consumers choosing from menus or configuring products face choice sets that consist of substitutes, complements and independent items, and the utility maximizing choice...
Persistent link: https://www.econbiz.de/10012901993
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Menu-based choice models for customization : on the recoverability of reservation prices, model fit, and predictive validity
Neuerburg, Christian; Koschate-Fischer, Nicole; … - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012502840
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Cover Image
Exact MCMC for choices from menus-measuring substitution and complementarity among menu items
Kosyakova, Tetyana; Otter, Thomas; Misra, Sanjog; … - In: Marketing science 39 (2020) 2, pp. 427-447
Persistent link: https://www.econbiz.de/10012212464
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Cover Image
Modellierung von Wahlverhalten in modularen Auswahlsituationen : ein simulationsbasierter Vergleich verschiedener Modellvarianten unter Berücksichtigung der Zahlungsbereitschaft
Neuerburg, Christian - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010260277
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