Online connectivity and other technologies provide academic researchers and practitioners with unprecedented access to data on social interactions between consumers in the process of adoption and consumption of products, services, and ideas. In many cases, the social connections that can be...

We study the impact of launching a non-tiered customer loyalty program on consumers' spending per visit, frequency of visits and attrition rates, as well as the overall customer value. We demonstrate these results both through descriptive difference-in-difference regressions as well as through a...

Several industries related to screen usage have recently been criticized by parents, think tanks, and governments for creating product environments that lead to excessive consumption. If firms do not properly manage product usage, demand may drop and public policy makers may intervene. We test...

The paper proposes a demand model of product usage in continuous time. Our setting is flexible enough to simultaneously explain usage frequency, duration of usage, and consumer response to product features and firm's actions. Based on product usage literature, we define the main components of...

We propose a dynamic model to explain product usage in categories characterized by frequent updates and progression of consumer involvement. In our setting, product updates introduce additional content that, to be fully enjoyed, requires increasing consumer experience and involvement with the...