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~subject:"United States"
~subject:"Soziale Norm"
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Soziale Norm
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Ng, Sharon
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Cross-cultural and critical perspectives on brands
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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1
Culture, relationship norms, and dual entitlement
Chen, Haipeng
;
Bolton, Lisa E.
;
Ng, Sharon
;
Lee, Dongwon
; …
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011883856
Saved in:
2
Impact of culture on the pursuit of beauty : evidence from five countries
Madan, Shilpa
;
Basu, Shankha
;
Ng, Sharon
;
Lim, Elison …
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 54-68
Persistent link: https://www.econbiz.de/10011964223
Saved in:
3
Cultural orientation and brand dilution : impact of motivation level and extension typically
Ng, Sharon
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 186-198
Persistent link: https://www.econbiz.de/10003947457
Saved in:
4
Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
Saved in:
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