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Advertising 1 Advertising effects 1 Consumer behaviour 1 Internet marketing 1 Konsumentenverhalten 1 Mobile Business 1 Mobile Marketing 1 Mobile business 1 Mobile communications 1 Mobile marketing 1 Mobile phone 1 Mobilkommunikation 1 Mobiltelefon 1 Online-Marketing 1 Viet Nam 1 Vietnam 1 Werbewirkung 1 Werbung 1 customer attitude 1 mobile advertising 1 mobile marketing 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Le, Tri Dinh 1 Nguyen, Bao-Tran Ho 1
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Asian Academy of Management journal : AAMJ 1
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ECONIS (ZBW) 1
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Attitudes toward mobile advertising : a study of mobile web display and mobile display advertising
Le, Tri Dinh; Nguyen, Bao-Tran Ho - In: Asian Academy of Management journal : AAMJ 19 (2014) 2, pp. 87-103
Persistent link: https://www.econbiz.de/10011286643
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