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Contingency theory
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Xiao, Sarah Hong
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Consumer behavior analysis : (a) rational approach to consumer choice
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Trick or treat? : an examination of marketing relationship in a nondeceptive counterfeit market
Xiao, Sarah Hong
;
Nicholson, Michael
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 198-221)
.
2013
Persistent link: https://www.econbiz.de/10009740348
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Consumer consideration of non-deceptive counterfeit goods : a contingency matrix approach
Xiao, Sarah Hong
;
Nicholson, Michael
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2623-2637
Persistent link: https://www.econbiz.de/10009413560
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