//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
~language:"eng"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Nijssen, Edwin J."
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Beziehungsmarketing
8
Innovation management
8
Innovationsmanagement
8
Relationship marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Netherlands
7
Niederlande
7
Salespeople
6
Verkaufspersonal
6
Innovation
5
International marketing
5
Internationales Marketing
5
Selling
5
USA
5
United States
5
Verkauf
5
B-to-B-Marketing
3
Business-to-business marketing
3
Firm performance
3
Institutional economics
3
Institutionenökonomik
3
Social Web
3
Social web
3
Unternehmenserfolg
3
Value-based selling
3
Ambidextrous organization
2
Business start-up
2
Deutschland
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Dienstleistungssektor
2
Digitalisierung
2
Digitization
2
Food
2
Germany
2
Ideas for improvement
2
Learning organization
2
Lebensmittel
2
Lernende Organisation
2
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
Author
All
Douglas, Susan P.
1
Nijssen, E. J.
1
Published in...
All
Journal of international marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumer world-mindedness and attitudes toward product positioning in advertising : an examination of global versus foreign versus local positioning
Nijssen, E. J.
;
Douglas, Susan P.
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 113-133
Persistent link: https://www.econbiz.de/10009299830
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->