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Germany
Innovation management
11
Innovationsmanagement
11
Beziehungsmarketing
10
Netherlands
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Niederlande
10
Relationship marketing
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Consumer behaviour
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Konsumentenverhalten
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Marketingmanagement
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Salespeople
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Verkauf
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Verkaufspersonal
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Business start-up
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Unternehmensgründung
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Unternehmenserfolg
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Value-based selling
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Institutional economics
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Institutionenökonomik
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Nijssen, E. J.
2
Herk, Hester van
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Lentz, Patrick
1
Singh, Jagdip
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
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ECONIS (ZBW)
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First- and second-order effects of consumers’ institutional logics on firm–consumer relationships : a cross-market comparative analysis
Singh, Jagdip
;
Lentz, Patrick
;
Nijssen, E. J.
- In:
Journal of international business studies : JIBS ; an …
42
(
2011
)
2
,
pp. 307-333
Persistent link: https://www.econbiz.de/10008909554
Saved in:
2
Conjoining international marketing and relationship marketing : exploring consumers' cross-border service relationships
Nijssen, E. J.
;
Herk, Hester van
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 91-115
Persistent link: https://www.econbiz.de/10003859527
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