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Finding the right job for your product
Christensen, Clayton M.
;
Anthony, Scott D.
;
Berstell, Gerald
- In:
MIT sloan management review
48
(
2006/07
)
3
,
pp. 38-47
Persistent link: https://www.econbiz.de/10003458189
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INNOVATION - Finding the Right Job for Your Product - Most companies segment their markets by customer demographics or product characteristics and differentiate their offerings by...
Christensen, Clayton M.
;
Anthony, Scott D.
;
Berstell, Gerald
- In:
MIT sloan management review
48
(
2007
)
3
,
pp. 38-48
Persistent link: https://www.econbiz.de/10007731800
Saved in:
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