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The more you know ...? : how disclosures, persuasion knowledge training, and political fit impact cognitive processing of targeted political ads
Noetzel, Selina
;
Binder, Alice
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
44
(
2025
)
3
,
pp. 516-536
Persistent link: https://www.econbiz.de/10015531713
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