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~subject:"Kambodscha"
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Kambodscha
Consumer behaviour
32
Marketing management
24
Marketingmanagement
24
Innovation
21
Konsumentenverhalten
20
Australia
19
Brand management
18
Customer satisfaction
15
Service quality
15
Australien
14
Brand image
14
Firm performance
14
Markenführung
14
Dienstleistungsqualität
13
Innovation management
13
Innovationsmanagement
13
Marketing
13
Unternehmenserfolg
13
Beziehungsmarketing
12
New product development
12
Produktentwicklung
12
Relationship marketing
12
Dienstleistungssektor
10
Markenimage
10
Resource-based view
10
Ressourcenorientierter Ansatz
10
Service industry
10
B-to-B-Marketing
8
Brands
8
Business-to-business marketing
8
Kundenzufriedenheit
8
Manufacturing industries
7
Market orientation
7
Services
7
Value creation
7
Ambidexterity
6
Betriebliche Wertschöpfung
6
Brand
6
Competitive advantage
6
Industrie
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Article
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English
4
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O'Cass, Aron
4
Sok, Phyra
4
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of strategic marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
4
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1
Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
Saved in:
2
Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
Saved in:
3
Achieving superior innovation-based performance outcomes in SMEs through innovation resource : capability complementarity
Sok, Phyra
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1285-1293
Persistent link: https://www.econbiz.de/10009410661
Saved in:
4
Understanding service firms brand value creation : a multilevel perspective including the overarching role of service brand marketing capability
Sok, Phyra
;
O'Cass, Aron
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 528-539
Persistent link: https://www.econbiz.de/10009387521
Saved in:
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