Purpose – It is acknowledged that while there is a paucity of marketing research focusing on small firms relative to larger firms, a significant contribution to this field has been made in recent years. However, while such research has proved useful, it remains quite disparate, and gleaning a...

An evaluation is made of a previous research investigation that was done to gain an understanding of entrepreneurial networking and how networking contributes to marketing. The objective of the research study was to obtain an understanding of small firm owner-manager networking and how...