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Advertising effects
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Dianoux, Christian
Ognjanov, Galjina
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Brecic, Ružica
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Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
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Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria
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The relationship between atitudes toward advertising in general and the attitude toward the ad : study in the European context
Dianoux, Christian
;
Linhart, Zdenek
;
Ognjanov, Galjina
- In:
Proceedings of the 18th Annual Conference on Marketing …
,
(pp. 144-155)
.
2010
Persistent link: https://www.econbiz.de/10009491502
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Impact of nudity on recall and attitudes to ads in Serbia
Dianoux, Christian
;
Linhart, Zdenek
;
Ognjanov, Galjina
; …
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 61-70)
.
2008
Persistent link: https://www.econbiz.de/10003799934
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