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  • Search: person:"Oleárová, Mária"
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Year of publication
Subject
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Consumer behaviour 5 Konsumentenverhalten 5 Online retailing 3 Online-Handel 3 Beziehungsmarketing 2 E-commerce 2 Electronic Commerce 2 Internet marketing 2 Online-Marketing 2 Relationship marketing 2 Social Web 2 Social web 2 consumer behaviour 2 e-commerce 2 Brand 1 Brand management 1 Brand relationship quality 1 Breitbandkommunikation 1 Broadband communications 1 COVID-19 1 Coronavirus 1 Customer engagement 1 Customer satisfaction 1 Dienstleistungsqualität 1 Distribution channel 1 Einzelhandel 1 Emotion 1 Epidemic 1 Epidemie 1 Hotel industry 1 Hotellerie 1 IC technologies 1 Kundenzufriedenheit 1 Markenartikel 1 Markenführung 1 Mobile Marketing 1 Mobile communications 1 Mobile marketing 1 Mobilkommunikation 1 Motivation 1
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Online availability
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Free 5 CC license 3 Undetermined 1
Type of publication
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Article 6
Type of publication (narrower categories)
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Article in journal 5 Aufsatz in Zeitschrift 5 Aufsatz im Buch 1 Book section 1 Conference paper 1 Konferenzbeitrag 1
Language
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English 6
Author
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Oleárová, Mária 6 Bačík, Radovan 5 Fedorko, Richard 3 Gavurova, Beata 2 Rigelsky, Martin 2 Stefko, Robert 2 Gavura, Štefan 1 Iannaccone, Barbora 1 Kráľ, Štefan 1
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Published in...
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Marketing i menedžment innovacij : m&mi 3 Oeconomia Copernicana 2 Eurasian Business and Economics Perspectives : Proceedings of the 46th Eurasia Business and Economics Society Conference 1
Source
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ECONIS (ZBW) 6
Showing 1 - 6 of 6
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Online shopping behaviour of Slovak during the COVID-19 pandemic
Oleárová, Mária; Bačík, Radovan; Iannaccone, Barbora; … - In: Marketing i menedžment innovacij : m&mi 15 (2024) 4, pp. 31-41
Persistent link: https://www.econbiz.de/10015196750
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Identifying the relationship between the use of mobile technologies and time : a study based on a sample of oecd member countries
Oleárová, Mária; Bačík, Radovan; Gavurova, Beata; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 1, pp. 99-110
Persistent link: https://www.econbiz.de/10014282024
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Exploring the role of social media in relationship marketing : insights into customer engagement and brand relationship quality
Oleárová, Mária; Fedorko, Richard; Kráľ, Štefan - In: Eurasian Business and Economics Perspectives : …, (pp. 109-127). 2025
Persistent link: https://www.econbiz.de/10015426941
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Consumer shopping motive identification : study of webrooming vs. showrooming
Oleárová, Mária; Gavurova, Beata; Bačík, Radovan - In: Marketing i menedžment innovacij : m&mi (2022) 2, pp. 231-243
Persistent link: https://www.econbiz.de/10013277571
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Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing
Stefko, Robert; Bačík, Radovan; Fedorko, Richard; … - In: Oeconomia Copernicana 13 (2022) 1, pp. 181-223
Persistent link: https://www.econbiz.de/10013255852
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Effect of service quality assessment on perception of TOP hotels in terms of sentiment polarity in the Visegrad group countries
Stefko, Robert; Fedorko, Richard; Bačík, Radovan; … - In: Oeconomia Copernicana 11 (2020) 4, pp. 721-742
Persistent link: https://www.econbiz.de/10012436551
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