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Year of publication
Subject
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Brasilien 3 Brazil 3 Beziehungsmarketing 1 Book 1 Buch 1 Consumer behaviour 1 Corporate Social Responsibility 1 Corporate social responsibility 1 Customer satisfaction 1 Digital goods 1 Digitale Güter 1 Gerechtigkeit 1 Higher education institution 1 Hochschule 1 Innovation management 1 Innovationsmanagement 1 Justice 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Nonprofit marketing 1 Nonprofit-Marketing 1 Preismanagement 1 Pricing strategy 1 Relationship marketing 1 Structural equation model 1 Strukturgleichungsmodell 1 Students 1 Studierende 1 Target group 1 Zielgruppe 1
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Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
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English 3
Author
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Oliveira Mota, Márcio de 3 Carvalho, Sergio W. 2 Carneiro de Lima, Renata 1 Oliveira Arruda Gomes, Danielle Miranda de 1 Sen, Sankar 1
Published in...
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International journal of technology marketing : IJTMkt 1 Journal of business ethics : JOBE 1 Journal of marketing for higher education 1
Source
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
Cover Image
An analysis of consumer behaviour when adopting technological innovation : a Brazilian perspective of e-books
Oliveira Mota, Márcio de; Oliveira Arruda Gomes, … - In: International journal of technology marketing : IJTMkt 6 (2011) 2, pp. 101-115
Persistent link: https://www.econbiz.de/10009405922
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The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
Carvalho, Sergio W.; Oliveira Mota, Márcio de - In: Journal of marketing for higher education 20 (2010) 1, pp. 145-165
Persistent link: https://www.econbiz.de/10008653903
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Cover Image
Consumer reactions to CSR : a Brazilian perspective
Carvalho, Sergio W.; Sen, Sankar; Oliveira Mota, Márcio de - In: Journal of business ethics : JOBE 91 (2010), pp. 291-310
Persistent link: https://www.econbiz.de/10008772257
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