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  • Search: person:"Olson, Erik"
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Year of publication
Subject
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Consumer behaviour 7 Sponsorship 7 Brand management 6 Konsumentenverhalten 5 Sponsoring 5 Brand equity 4 Markenführung 4 Beziehungsmarketing 3 Green marketing 3 Nachhaltige Entwicklung 3 Norway 3 Norwegen 3 Relationship marketing 3 Sustainability 3 Sustainable development 3 Öko-Marketing 3 Advertising effects 2 Automotive industry 2 Brand image 2 Fernsehwerbung 2 Industrie 2 Innovation 2 Kfz-Industrie 2 Manufacturing industries 2 Markenimage 2 Marketing management 2 Marketingmanagement 2 Nachhaltigkeit 2 Product development 2 Professional sports 2 Profisport 2 Subsidy 2 Subvention 2 Television advertising 2 Werbewirkung 2 Accounting policy 1 Advocacy bias 1 Air pollution 1 Aktienrückkauf 1 Anti-consumption 1
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Online availability
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Undetermined 12 Free 3
Type of publication
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Article 41 Book / Working Paper 5
Type of publication (narrower categories)
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Article in journal 15 Aufsatz in Zeitschrift 15 research-article 6 case-report 1
Language
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English 26 Undetermined 20
Author
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Olson, Erik L. 34 Olson, Erik 9 Thjømøe, Hans Mathias 8 Mathias Thjømøe, Hans 4 Laprade, Robert F. 3 Olson, Erik J. 3 Thjømøe, Hans 2 Wentorf, Fred A. 2 Bakke, Geir 1 Brønn, Peggy Simcic 1 Carlson, Cathy S. 1 Coobs, Benjamin R. 1 Griffith, Chad J. 1 Jütte, Espen 1 Kimber, Kristofer A. 1 Mcnulty, Margaret A. 1 Parker, Josh B. 1 Sunder, Shyam 1
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Published in...
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European journal of marketing : EJM 5 Journal of Product & Brand Management 4 Journal of business research : JBR 4 Journal of the Academy of Marketing Science 4 The journal of product & brand management 4 European Journal of Marketing 3 Journal of advertising : official publication of the American Academy of Advertising 3 Journal of orthopaedic research : official publ. of the Orthopaedic Research Society and the Bioelectric Repair and Growth Society 3 International journal of technology, policy and management : IJTPM 2 European journal of marketing 1 Fri företagsamhet och framatskridande : Högerns Riksorganisation 1 Föredrag hållna inför Svenska Ekonom-Föreningen 1 International journal of advertising : the quarterly review of marketing communications 1 International journal of technology marketing : IJTMkt 1 Journal of Social Marketing 1 Journal of advertising research 1 Marketing letters : a journal of research in marketing 1 Svenska Ekonom-Föreningens årsbok : utg. i samband med Föreningens 25-årsjubileum hösten 1937 1 The journal of product innovation management : an internat. publication of the Product Development & Management Association 1
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Source
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ECONIS (ZBW) 21 OLC EcoSci 16 Other ZBW resources 8 USB Cologne (EcoSocSci) 1
Showing 1 - 10 of 46
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Accretive Share Repurchases versus Accrual/Real Earnings Management : Complements or Substitutes?
Olson, Erik - 2020
This paper seeks to address whether managers use accretive repurchases in conjunction with or to the exclusion of other earnings management tools. Prior literature has shown that managers use accretive repurchases to meet or beat analyst forecasts of earnings per share (EPS). However, whether...
Persistent link: https://www.econbiz.de/10012846993
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Unlocking Trapped Foreign Cash, Investor Types, and Firm Payout Policy
Olson, Erik - 2020
I study whether trapped foreign cash levels and investor type explain variation in US-based multinationals' payout policy responses to tax-repatriation-driven cash windfalls. To do so, I use the deemed mandatory repatriation of trapped foreign cash included in the 2017 Tax Cuts and Jobs Act...
Persistent link: https://www.econbiz.de/10012847022
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No Contest : Can Financial Reporting Standards Achieve Comparability in the Face of Financial Engineering
Olson, Erik - 2019
By comparing the accounting of 10 transaction methods designed to achieve the same net economic effect for a firm borrowing a given amount of money, we show that these 10 methods, under the current financial reporting standards, have markedly different consequences for a firm's financial...
Persistent link: https://www.econbiz.de/10012860115
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A brand hegemony rejection explanation for digital piracy
Jütte, Espen; Olson, Erik L. - In: European journal of marketing 56 (2022) 5, pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
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Advocacy bias in the green marketing literature : where seldom is heard a discouraging word
Olson, Erik L. - In: Journal of business research : JBR 144 (2022), pp. 805-820
Persistent link: https://www.econbiz.de/10013185043
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"Sustainable" marketing mixes and the paradoxical consequences of good intentions
Olson, Erik L. - In: Journal of business research : JBR 150 (2022), pp. 389-398
Persistent link: https://www.econbiz.de/10013365726
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Are rival team fans a curse for home team sponsors? : the moderating effects of fit, oppositional loyalty, and league sponsoring
Olson, Erik L. - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 115-122
Persistent link: https://www.econbiz.de/10011820361
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The Fakegate scandal
Olson, Erik L. - In: Journal of Social Marketing 8 (2018) 3, pp. 297-313
Purpose: Although ethics are frequently debated within the social marketing literature, there has been very little empirical study of deliberate ethical transgressions in promoting a good cause. The current study therefore aims to contribute by examining public reaction to the Fakegate scandal...
Persistent link: https://www.econbiz.de/10012077321
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Will songs be written about autonomous cars? : the implications of self-driving vehicle technology on consumer brand equity and relationships
Olson, Erik L. - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10011738537
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Green innovation value chain frame of comparisons: market and public policy implications
Olson, Erik L. - In: International journal of technology, policy and … 15 (2015) 2, pp. 178-196
Persistent link: https://www.econbiz.de/10011499550
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