This paper aims to highlight, from a marketing perspective, the manner and conditions in which small and medium-sized enterprises can use modern management methods in planning the marketing activity. Using modern methods of management are particularly important for managers of these...

The small- and medium-sized enterprises, one of the main components of the current economy development, represent a new challenge for the modern marketing, to which it is called to answer by adapting its entire scientific instruments to the peculiarities of these types of organizations. In the...

The content of marketing is countinously redefined and reflected in new concepts, therefore leading to the development of a new concept the modern marketing. The modern marketing has as orientation and tendency the concept of internal marketing, understood as an extension of the vision,...

Regardless of the economic situation of a country at a given moment, luxury tourism is an activity constantly practiced by the people with substantial material resources, even if their number may fall or rise depending on the economic impact had periods of crisis on areas of activity in which...

Numeroase lucrari de specialitate includ in cadrul formelor de organizare a activitatii de marketing organizarea orientata spre piata, careia ii corespunde o structura organizatorica adecvata. In cele mai multe cazuri formele organizatorice prezentate au ca element central un criteriu de...

In cadrul pietei de capital, actioneaza doua categorii de investitori: investitori profesionali si investitori individuali. Investitorii profesionali sunt considerati investitorii care detin experienta si cunostinte si sunt calificati pentru a lua decizii de investitii si pentru evaluarea...

Invatamantul romanesc, asemenea intregii economii, se confrunta din ce in ce mai mult cu cerintele economiei de piata, fiind afectat de concurenta, de procesul integrarii europene si mai ales de necesitatea satisfacerii nevoilor studentilor in aceste noi conditii. Din acest motiv, institutiile...

Nowadays, human society is passing through a new stage called knowledge based economy. This concept is reflected in a specific way in the marketing theory. We know that marketing, as a science, appeared as an answer to the development of Economy. The Romanian marketing school places at the...