Kotabe, Masaaki; Omura, Glenn S - In: Journal of International Business Studies 20 (1989) 1, pp. 113-130
Based on a typology of sourcing strategies, this study identifies various sourcing patterns adopted by European and Japanese multinational manufacturing firms in serving the U.S. market, The study has found that the product's market performance is not at all related to its life–Cycle stage in...