Orden-Mejía, Miguel; Carvache-Franco, Mauricio; … - In: Cogent Business & Management 11 (2024) 1, pp. 1-14
The present study analyzes the Chinese tourist visiting a coastal city and has the following objectives: (1) Analyze the sociodemographic profile, (2) establish the levels of satisfaction in the attributes of the visit, and (3) determine the loyalty of the Chinese tourist. The research was...