Repeated decision making is subject to changes over time such as decreases in decision time and information use and increases in decision accuracy. We show that a traditional strategy selection view of decision making cannot account for these temporal dynamics without relaxing main assumptions...

The regulation of nutrition and health claims made on foods is to a large extent based on the belief that consumers are easily misled by persuasive marketing communication and should therefore be protected. One common concern is that nutrition and health claims create ‘magic bullet’ or...

Nutrition labels on food packages are among the most prominent and far-reaching policy measures related to diet and have the capacity to promote healthy eating. Unfortunately, certain nutrition label characteristics may impede consumer detection and comprehension of labels. Research using...