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  • Search: person:"Ortigosa Hernández, Mauricio"
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Year of publication
Subject
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fuzzy inference system 4 fuzzy logic 4 fuzzy rules 4 Confidence indicator 2 Hamming distance 2 Likert scale 2 Mamdani 2 customer permanence 2 fuzzy numbers 2 fuzzy random subset 2 heuristic method 2 linguistic variable 2 uncertainty 2 incertidumbre 1 números borrosos triangulares 1 relaciones contractuales 1 subconjuntos borrosos 1 valor del cliente 1 valor del consumidor 1
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Online availability
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Free 7 CC license 2
Type of publication
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Article 7
Type of publication (narrower categories)
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Article 3 Article in journal 3 Aufsatz in Zeitschrift 3
Language
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Spanish 7
Author
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Ortigosa Hernández, Mauricio 7 Gil Lafuente, Ana María 1 Gil Lafuente, Anna María 1 Lafuente, Gil 1 María, Ana 1
Published in...
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Revista de Métodos Cuantitativos para la Economía y la Empresa 3 Revista de métodos cuantitativos para la economía y la empresa 3 Revista de Administración, Finanzas y Economía (Journal of Management, Finance and Economics) 1
Source
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ECONIS (ZBW) 3 EconStor 3 RePEc 1
Showing 1 - 7 of 7
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Medición integral para establecer la confianza del consumidor en México a través de un sistema de lógica difusa
Ortigosa Hernández, Mauricio - In: Revista de Métodos Cuantitativos para la Economía y … 39 (2025), pp. 1-23
En México, el indicador de confianza del consumidor es gestionado por el Instituto Nacional de Estadística y Geografía. Este indicador se obtiene a través de la encuesta ENCO, que utiliza 5 variables específicas de las 15 que captura el instrumento. Los países que realizan esta medición...
Persistent link: https://www.econbiz.de/10015441380
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Medición integral para establecer la confianza del consumidor en México a través de un sistema de lógica difusa
Ortigosa Hernández, Mauricio - In: Revista de métodos cuantitativos para la economía y … 39 (2025), pp. 1-23
In Mexico, the consumer confidence indicator is managed by the National Institute of Statistics and Geography. This indicator is obtained through the ENCO survey, which uses 5 specific variables out of the 15 captured by the instrument. Countries that carry out this measurement also use a...
Persistent link: https://www.econbiz.de/10015437885
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Indicador de confianza empresarial en el sector construcción en México a través de un sistema de inferencia difuso
Ortigosa Hernández, Mauricio - In: Revista de Métodos Cuantitativos para la Economía y … 34 (2022), pp. 415-445
In Mexico the National Institute of Statistic and Geography (INEGI) publishes a monthly indicator of business confidence (ICE) for various economic sectors using the Monthly Survey of Business Opinion (EMOE). In the present work reference is made only to the construction segment as it is one of...
Persistent link: https://www.econbiz.de/10014494453
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Indicador de confianza empresarial en el sector construcción en México a través de un sistema de inferencia difuso
Ortigosa Hernández, Mauricio - In: Revista de métodos cuantitativos para la economía y … 34 (2022), pp. 415-445
In Mexico the National Institute of Statistic and Geography (INEGI) publishes a monthly indicator of business confidence (ICE) for various economic sectors using the Monthly Survey of Business Opinion (EMOE). In the present work reference is made only to the construction segment as it is one of...
Persistent link: https://www.econbiz.de/10013488586
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Metodología para elaborar leyes de posibilidad de retirada del cliente: Una aplicación al sector del vestido
Ortigosa Hernández, Mauricio; Gil Lafuente, Anna María - In: Revista de Métodos Cuantitativos para la Economía y … 22 (2016), pp. 139-163
The current work tests, in the dress sector in the center of the country, a methodology based in the theory of uncertainty and the fuzzy subsets, in order to build laws of possibilities for the retreat of clients only with the subjective opinion given by experts. The contribution of the present...
Persistent link: https://www.econbiz.de/10011787595
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Metodología para elaborar leyes de posibilidad de retirada del cliente : una aplicación al sector del vestido
Ortigosa Hernández, Mauricio; Gil Lafuente, Ana María - In: Revista de métodos cuantitativos para la economía y … 22 (2016), pp. 139-163
The current work tests, in the dress sector in the center of the country, a methodology based in the theory of uncertainty and the fuzzy subsets, in order to build laws of possibilities for the retreat of clients only with the subjective opinion given by experts. The contribution of the present...
Persistent link: https://www.econbiz.de/10011588325
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El valor del cliente en relaciones contractuales con estimaciones inciertas.
Lafuente, Gil; María, Ana; Ortigosa Hernández, Mauricio - In: Revista de Administración, Finanzas y Economía … 3 (2009) 2, pp. 91-110
The Customer Lifetime Value (CLV ) concept has been highly used in the marketing area over the years. In this paper the authors present some useful extensions for the case of uncertain data. In particular, a CLV estimation with triangular fuzzy numbers (TFN) is introduced.
Persistent link: https://www.econbiz.de/10008764151
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