Search Results - person:"Ota, Masataka"

Creating the asset of foreignness : Schrödinger's cat and lessons from the Nissan revival

Ikegami, Jusuke J. J.; Maznevski, Martha L.; Ota, Masataka - In: Cross cultural & strategic management 24 (2017) 1, pp. 55-77

Persistent link: https://www.econbiz.de/10011626998

Creating the asset of foreignness: Schrödinger’s cat and lessons from the Nissan revival

Ikegami, Jusuke J.J.; Maznevski, Martha; Ota, Masataka - In: Cross Cultural & Strategic Management 24 (2017) 1, pp. 55-77

Purpose This paper challenges the assumption in cross-cultural research of liability of foreignness (LOF). The literature review demonstrates that LOF comes from pressures for isomorphism, while asset of foreignness (AOF) can derive from the active process of breaking norms. The purpose of this...

Persistent link: https://www.econbiz.de/10014693200

Metanational challenges for Japanese MNCs in global knowledge economy

Ota, Masataka - In: Waseda business & economic studies 41 (2005), pp. 1-17

Persistent link: https://www.econbiz.de/10003389317

Metanational challenges for Japanese MNCs in global knowledge economy

Ota, Masataka - In: Waseda business & economic studies 41 (2005), pp. 1-17

Persistent link: https://www.econbiz.de/10009959297