Horváth, C.; Otter, P.W. - Faculteit Economie en Bedrijfskunde, Rijksuniversiteit … - 2000
Dynamic multivariate models become more and more popular in analyzing the behavior of competive marketing environments. Takada and Bass (1998), Dekimpe, Hanssens and Silva-Rosso (1999), and Dekimpe and Hanssens (1999) recommend to use Vector Autoregressive (VAR) models because they provide...