Purpose: The aim of this study is two-fold. Firstly, to examine the outcomes of co-creation from a customer perspective using well-recognised customer management variables (customer satisfaction, loyalty and word-of-mouth (WOM). Secondly, to assess potential cross-cultural differences that may...

This research evaluates the results of a Rural Development Program of the Baja California Alliance for the Countryside (2000-2005). Though this program, the Mexican Government encouraged small species livestock farming activities. The program provided economic support and capacity building to...

Purpose The aim of this paper is twofold: first, to provide further insights into the challenges and opportunities that arise from simultaneously being an entrant and an incumbent and, second, to help these firms effectively use supply chain management capabilities to respond to disruptive...

Escribir sobre la ética cristiana de José Martí Pérez ha resultado un reto, teniendo en cuenta, la enorme cantidad de volúmenes dedicados a ponderar las tesis que expuso el nacido en la calle de Paula de la capital cubana: sobre patriotismo, antimperialismo, antirracismo, antianexionismo,...

Purpose – The aim of this paper is to understand the process of value creation in business-to-business (B2B) contexts from the perspective of small- and medium-sized firms (SMEs). Small businesses are challenged to compete and collaborate with larger firms. While the “sharks” dilemma...