Search Results - person:"Palamidovska-Sterjadovska, Nikolina"

Why do customers value m-banking apps? : a stimulus-organism-response perspective

Palamidovska-Sterjadovska, Nikolina; Prodanova, Jana; … - In: Spanish journal of marketing 28 (2024) 4, pp. 481-499

Persistent link: https://www.econbiz.de/10015190382

The Role of Social Capital in Contributing to Lifestyle Brand-Related Content on Social Media

Ciunova-Shuleska, Anita; Palamidovska-Sterjadovska, Nikolina - In: Economy, Business and Development: An International … 3 (2022) 1, pp. 29-43

The purpose of this research is to analyze the differences in users' intentions to like, comment and share lifestyle brand-related content on social media based on the social capital focus. In this paper, social capital is conceptualized as a positive outcome of users' interaction on social...

Persistent link: https://www.econbiz.de/10015337538

The role of social capital in contributing to lifestyle brand-related content on social media

Ciunova-Shuleska, Anita; Palamidovska-Sterjadovska, Nikolina - In: Economy, business & development : an international journal 3 (2022) 1, pp. 29-43

Persistent link: https://www.econbiz.de/10015327260

The evolution of customer engagement in the digital era for business : a review and future research agenda

Rasul, Tareq Faizur; Nair, Sumesh; … - In: Journal of global scholars of marketing science : … 34 (2024) 3, pp. 325-348

Persistent link: https://www.econbiz.de/10015048083

Corporate social responsibility communication in Western Balkans banking industry : a comparative study

Levkov, Nikola; Palamidovska-Sterjadovska, Nikolina - In: Management research and practice : MRP 11 (2019) 3, pp. 17-30

Persistent link: https://www.econbiz.de/10012215982

What drives liking different brand-related social media content?

Ciunova-Shuleska, Anita; Palamidovska-Sterjadovska, Nikolina - In: Marketing intelligence & planning 40 (2022) 4, pp. 542-556

Persistent link: https://www.econbiz.de/10013393479

What drives m-banking clients to continue using m-banking services?

Ciunova-Shuleska, Anita; Palamidovska-Sterjadovska, Nikolina - In: Journal of business research : JBR 139 (2022), pp. 731-739

Persistent link: https://www.econbiz.de/10013194468

Brand orientation, brand-building behavior and brand identity in SMEs : an empirical evaluation

Osakwe, Christian Nedu; Palamidovska-Sterjadovska, Nikolina - In: Marketing Intelligence & Planning 38 (2020) 7, pp. 813-828

Purpose: This study aims to facilitate the understanding of brand building among owners/managers of SMEs by highlighting the relationships among the multidimensionality of brand orientation, brand-building behavior and brand identity. Design/methodology/approach: In addressing the research...

Persistent link: https://www.econbiz.de/10012279391

Model of satisfaction involving affect and personality traits

Ciunova-Shuleska, Anita; Palamidovska-Sterjadovska, Nikolina - In: Eurasian business review 9 (2019) 4, pp. 485-500

Persistent link: https://www.econbiz.de/10012144792

Enriching m-banking perceived value to achieve reuse intention

Prodanova, Jana; Ciunova-Shuleska, Anita; … - In: Marketing Intelligence & Planning 37 (2019) 6, pp. 617-630

Purpose: The purpose of this paper is to model the perceived value and customers’ intention to continue using m-banking services, assuming the existence of multiple consumption values. Specifically, it is proposed that entertainment (hedonic value), ubiquity (utilitarian value) and novelty...

Persistent link: https://www.econbiz.de/10012078422