Pandey, Santosh Kumar; Mookerjee, Amit - In: Journal of Indian Business Research 10 (2018) 2, pp. 170-192
Purpose: Emotions in business-to-business (B2B) interactions are relatively unexplored when compared with business-to customer (B2C) industry wherein sufficient evidence implicating the role of emotions in decision-making is available. This study aims to explore the role of emotions in B2B...