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  • Search: person:"Papineni, Kishore"
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Year of publication
Subject
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Advertising 2 Auction theory 2 Auktionstheorie 2 Internet marketing 2 Mechanism design 2 Online-Marketing 2 Advertising effects 1 Allocation 1 Allokation 1 Bidding 1 Client-Server-Architektur 1 Client-server architecture 1 Cloud Computing 1 Cloud computing 1 Contract 1 Data migration 1 Datenmigration 1 Exchange 1 Management information system 1 Management-Informationssystem 1 Market design 1 Market mechanism 1 Marktmechanismus 1 Mechanismus-Design-Theorie 1 Representativeness 1 Search engine 1 Suchmaschine 1 Theorie 1 Theory 1 Vertrag 1 Werbewirkung 1 Werbung 1 advertising 1 bidding 1 exchange 1 market design 1 mechanism design 1 representativeness 1
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Article 5
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Aufsatz im Buch 1 Book section 1
Language
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English 4 Undetermined 1
Author
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Papineni, Kishore 5 McAfee, Preston 3 Vassilvitskii, Sergei 3 Langford, John 2 Li, Lihong 2 Ghosh, Arpita 1 McAfee, R. 1 McAfee, Randolph Preston 1
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Information systems and e-business management : ISeB 2 Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings 1 Review of Economic Design 1 Review of economic design : RED 1
Source
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ECONIS (ZBW) 3 OLC EcoSci 1 RePEc 1
Showing 1 - 5 of 5
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Maximally representative allocations for guaranteed delivery advertising campaigns
McAfee, R.; Papineni, Kishore; Vassilvitskii, Sergei - In: Review of Economic Design 17 (2013) 2, pp. 83-94
There are around 400 advertising networks that match opportunities for “display” advertising, which include banner ads, video ads and indeed all ads other than text-based ads, on web pages and candidate advertisements. This is about a <InlineEquation ID="IEq1"> <EquationSource Format="TEX">$${\$}25$$</EquationSource> </InlineEquation> billion business annually. The present...</equationsource></inlineequation>
Persistent link: https://www.econbiz.de/10010994712
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Maximally representative allocations for guaranteed delivery advertising campaigns
McAfee, Randolph Preston; Papineni, Kishore; … - In: Review of economic design : RED 17 (2013) 2, pp. 83-94
Persistent link: https://www.econbiz.de/10009754649
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Cloud control : voluntary admission control for intranet traffic management
Langford, John; Li, Lihong; McAfee, Preston; Papineni, … - In: Information systems and e-business management : ISeB 10 (2012) 3, pp. 295-308
Persistent link: https://www.econbiz.de/10009578318
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Cover Image
Cloud control : voluntary admission control for intranet traffic management
Langford, John; Li, Lihong; McAfee, Preston; Papineni, … - In: Information systems and e-business management : ISeB 10 (2012) 3, pp. 295-308
Persistent link: https://www.econbiz.de/10010016584
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Bidding for representative allocations for display advertising
Ghosh, Arpita; McAfee, Preston; Papineni, Kishore; … - In: Internet and network economics : 5th international …, (pp. 208-219). 2009
Persistent link: https://www.econbiz.de/10003928161
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