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  • Search: person:"Park, Jae-hee"
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Year of publication
Subject
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Consumer behaviour 3 Internet marketing 3 Konsumentenverhalten 3 Market structure 3 Marktstruktur 3 Online-Marketing 3 South Korea 3 Südkorea 3 Theorie 3 Theory 3 Brand 2 Brand management 2 Cultural identity 2 Kulturelle Identität 2 Markenartikel 2 Markenführung 2 Online retailing 2 Online-Handel 2 Preismanagement 2 Pricing strategy 2 Social Web 2 Social web 2 1958-1981 1 Advertising 1 Brand image 1 Brand loyalty 1 Business cycle 1 Content analysis 1 Cournot profits 1 Ethnic group 1 Ethnische Gruppe 1 Industrie 1 Konjunktur 1 Manufacturing industries 1 Markenimage 1 Markentreue 1 Marketing 1 Marketing management 1 Marketingmanagement 1 Motivation 1
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Online availability
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Undetermined 3 Free 2
Type of publication
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Article 11 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 6 Aufsatz in Zeitschrift 6 Graue Literatur 1 Hochschulschrift 1 Non-commercial literature 1 Thesis 1
Language
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English 8 Undetermined 4
Author
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Kamerschen, David R. 5 Park, Jae Hee 5 Park, Jae-Hee 4 Park, Jae-hee 3 Jun, Jong Woo 2 McMillan, Sally J. 2 Ham, Chang-Dae 1 Kamerschen, David R 1 Lee, Hyung Seok 1 McMahan, Carolynn 1
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Published in...
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Journal of promotion management : JPM 3 The review of economics and statistics 2 Zagreb International Review of Economics and Business 2 Applied economics 1 Journal of international consumer marketing 1 Journal of promotion management : innovations in planning and applied research 1 The Review of Economics and Statistics 1
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Source
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ECONIS (ZBW) 8 RePEc 3 OLC EcoSci 1
Showing 1 - 10 of 12
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Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee; McMahan, Carolynn - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
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Cultural differences in online community motivations : exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)
Park, Jae Hee; McMillan, Sally J. - In: Journal of promotion management : JPM 23 (2017) 5, pp. 633-653
Persistent link: https://www.econbiz.de/10011799550
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Typology of online brand communities : an examination of South Korean automobile online brand communities
Park, Jae Hee; McMillan, Sally J. - In: Journal of promotion management : JPM 21 (2015) 2, pp. 143-162
Persistent link: https://www.econbiz.de/10011305331
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Exploring the impact of acculturation and ethnic identity on Korean US residents' consumption behaviors of utilitarian versus hedonic products
Jun, Jong Woo; Ham, Chang-Dae; Park, Jae Hee - In: Journal of international consumer marketing 26 (2014) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10010344874
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Roles of media exposure and interpersonal experiences on country brand : the mediated risk perception model
Jun, Jong Woo; Lee, Hyung Seok; Park, Jae Hee - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 321-339
Persistent link: https://www.econbiz.de/10003884559
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Pricing Behaviour of the Monopolistic and Duopolistic Firms in the Long Run with Heterogeneous Products
Kamerschen, David R.; Park, Jae-Hee - In: Zagreb International Review of Economics and Business 3 (2000) 1, pp. 73-105
Scholars have compared the pricing behaviour where a monopolist in the short run produces heterogeneous products 1 and 2, and a duopolist i produces goods i (i = 1, 2), where there are exogenous shocks to marginal cost and/or industry demand. This pricing behaviour is short run in that no entry...
Persistent link: https://www.econbiz.de/10005698470
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The Administered-Price Hypothesis Revisited
Kamerschen, David R.; Park, Jae-Hee - In: Zagreb International Review of Economics and Business 2 (1999) 2, pp. 39-56
The relationship between market structure and firms’ pricing behaviour has been a major and controversial issue in industrial economics. The question of how firms’ pricing behaviour differs across market structures is the focus of the administered-price thesis. In this paper the authors...
Persistent link: https://www.econbiz.de/10005808521
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An alternative approach to market structure and the markup ratio
Kamerschen, David R. - In: Applied economics 25 (1993) 1, pp. 111-124
Persistent link: https://www.econbiz.de/10001143527
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Market structure and cyclical fluctuations in US manufacturing : comment
Kamerschen, David R. - In: The review of economics and statistics 75 (1993) 4, pp. 732-733
Persistent link: https://www.econbiz.de/10001167572
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Market Structure and Cyclical Fluctuations in U.S. Manufacturing: Comment
Kamerschen, David R.; Park, Jae-Hee - In: The review of economics and statistics 75 (1993) 4, pp. 732-733
Persistent link: https://www.econbiz.de/10006414002
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