Search Results - person:"Park, Young Eun"

Understanding travel influencers’ video on instagram : a transfer learning approach

Son, Hyunsang; Park, Young Eun - In: Tourism management : research, policies, practice 110 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015434043

Research evidence for reshaping global energy strategy based on trend-based approach of big data analytics in the corona era

Park, Young-Eun - In: Energy strategy reviews 41 (2022), pp. 1-11

This study is designed to discover current energy-related research trends as evidence inherent in big data and obtain future agendas and new insights to reshape global energy strategy considering environmental change globally in the era of COVID-19. To this end, vast amounts of unstructured text...

Persistent link: https://www.econbiz.de/10014497013

Insights discovery through hidden sentiment in big data : evidence from Saudi Arabia's financial sector

Park, Young-Eun; Javed, Yasir - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 6, pp. 457-464

Persistent link: https://www.econbiz.de/10012667991

Watch out when expectancy is violated : an experiment of inconsistent CSR message cueing

Rim, Hyejoon; Park, Young Eun; Song, Doori - In: Journal of marketing communications 26 (2020) 4, pp. 343-361

Persistent link: https://www.econbiz.de/10012203480

A data-driven approach for discovery of the latest research trends in higher education for business by leveraging advanced technology and big data

Park, Young-Eun - In: Journal of education for business 96 (2021) 5, pp. 291-298

Persistent link: https://www.econbiz.de/10012584528

The historical development of corporate social responsibility as a strategic function of public relations

Park, Young Eun; Dodd, Melissa D - In: The moral compass of public relations, (pp. 15-27). 2017

Persistent link: https://www.econbiz.de/10011586396

A good company gone bad

Park, Young Eun; Son, Hyunsang; Yang, Sung-Un; Lee, Jae Kook - In: Journal of Communication Management 23 (2019) 1, pp. 31-51

Purpose: The purpose of this paper is to demonstrate whether or not public relations efforts in corporate social responsibility (CSR) influence the news media in corporate crisis situations. Design/methodology/approach: The study conducted a content analysis of press releases and news media...

Persistent link: https://www.econbiz.de/10012073764