Search Results - person:"Patel, Jayesh"

Stakeholder green pressure and enviropreneurial marketing : insights from Japanese SMEs

Trivedi, Rohit H.; Patel, Jayesh; Fukukawa, Kyoko - In: Business strategy and the environment 34 (2025) 2, pp. 2485-2510

Persistent link: https://www.econbiz.de/10015357965

Understanding underdog brand positioning effects among emerging market consumers : a moderated mediation approach

Patel, Jayesh D.; Trivedi, Rohit; Malhotra, Svablum; … - In: The journal of product & brand management 33 (2024) 8, pp. 1013-1026

Persistent link: https://www.econbiz.de/10015173298

Does my school teach me entrepreneurship? : school entrepreneurship curriculum and students' entrepreneurial intention : a serial mediation-moderation analysis

Patel, Jayesh; Vannai, Sanjay; Dasani, Vikrant; Sharma, … - In: International journal of social economics 51 (2024) 12, pp. 1629-1645

Persistent link: https://www.econbiz.de/10015198753

Does my school teach me entrepreneurship? School entrepreneurship curriculum and students’ entrepreneurial intention: a serial mediation-moderation analysis

Patel, Jayesh; Vannai, Sanjay; Dasani, Vikrant; Sharma, … - In: International Journal of Social Economics 51 (2024) 12, pp. 1629-1645

Purpose In order to achieve a sustained level of entrepreneurship in India, it is very important that the spirit and culture of entrepreneurship are ingrained in students, right at the “school” level. Specifically, in this study we examine how student entrepreneurial behavior is influenced...

Persistent link: https://www.econbiz.de/10015347316

Understanding underdog brand positioning effects among emerging market consumers: a moderated mediation approach

Patel, Jayesh D.; Trivedi, Rohit; Malhotra, Svablum; … - In: Journal of Product & Brand Management 33 (2024) 8, pp. 1013-1026

Purpose This study aims to explore the underdog brand biography dimensions that emerging-country consumers identify with (Study 1) and attempts to uncover the effects of these dimensions on brand affinity and purchase intention moderated by self-identity and brand trust (Study 2)....

Persistent link: https://www.econbiz.de/10015352186

Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions

Pangarkar, Aniruddha; Patel, Jayesh; Kumar, Sampath K. - In: Journal of retailing and consumer services 74 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014364048

Creativity in marketing : examining the intellectual structure using scientometric analysis and topic modeling

Das, Kallol; Patel, Jayesh D.; Sharma, Anuj; Shukla, Yupal - In: Journal of business research : JBR 154 (2023), pp. 1-21

Persistent link: https://www.econbiz.de/10013468821

Managing job applications online : integrating website informativeness and compatibility in theory of planned behaviour and technology acceptance model

Parikh, Abhishek; Patel, Jayesh D.; Jaiswal, Anand Kumar - In: Decision : official journal of Indian Institute of … 48 (2021) 1, pp. 97-113

Persistent link: https://www.econbiz.de/10012585014

Use of mobile wallet among consumers : underlining the role of task-technology fit and network externalities

Baxi, Chinmay; Patel, Jayesh D. - In: International journal of business information systems : … 37 (2021) 4, pp. 544-563

Persistent link: https://www.econbiz.de/10012612773

Self-identity and internal environmental locus of control : comparing their influences on green purchase intentions in high-context versus low-context cultures

Patel, Jayesh D.; Trivedi, Rohit H.; Yagnik, Arpan - In: Journal of retailing and consumer services 53 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012171945