[Modified excerpt] Systems theory is an interdisciplinary theory about every system in nature, in society and in many scientific domains as well as a framework with which we can investigate phenomena from a holistic approach. Systems thinking comes from the <i>shift in attention from the part to...</i>

The market research industry in Italy has grown dramatically over the past decade, catching up with the relative dimensions of its European counterparts. The objective of this article by Pamela Adams and Jacqueline Pels is to analyse the changes that have occurred in the Italian industry and to...