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  • Search: person:"Petersen, Sibylle"
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Year of publication
Subject
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Place Marketing 2 Place marketing 2 Resident-City Identification 2 Social Identity Theory 2 Standortmarketing 2 Beziehungsmarketing 1 Brand complexity 1 Brand image 1 Brand management 1 Consumer behaviour 1 Customer-Focused Marketing 1 Destination branding 1 Destination management 1 Destinationsmanagement 1 Konsumentenverhalten 1 Markenführung 1 Markenimage 1 Marketing management 1 Marketingmanagement 1 Multiple stakeholders 1 Place Prototype 1 Place Prototype,Customer-Focused Marketing 1 Place branding 1 Place identification 1 Relationship marketing 1 Social identity theory 1 Stakeholder 1 Tourism marketing 1 Tourismusmarketing 1
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Online availability
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Free 3 Undetermined 1
Type of publication
All
Book / Working Paper 3 Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1 Conference Paper 1 Conference paper 1 Graue Literatur 1 Konferenzbeitrag 1 Non-commercial literature 1
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Language
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English 3 Undetermined 2
Author
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Petersen, Sibylle 5 Zenker, Sebastian 5 Braun, Erik 1
Institution
All
European Regional Science Association 1
Published in...
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50th Congress of the European Regional Science Association: "Sustainable Regional Growth and Development in the Creative Knowledge Economy", 19-23 August 2010, Jönköping, Sweden 1 ERSA conference papers 1 Environment and Planning A 1 Tourism management : research, policies, practice 1
Source
All
ECONIS (ZBW) 2 RePEc 2 EconStor 1
Showing 1 - 5 of 5
Cover Image
Branding the destination versus the place : the effects of brand complexity and identification for residents and visitors
Zenker, Sebastian; Braun, Erik; Petersen, Sibylle - In: Tourism management : research, policies, practice 58 (2017), pp. 15-27
Persistent link: https://www.econbiz.de/10011634626
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Resident-City Identification: Translating the Customer Relationship Management Approach into Place Marketing Theory
Zenker, Sebastian; Petersen, Sibylle - European Regional Science Association - 2011
The aim of this paper is to determine why and under which condition residents enter into a strong and committed relationship with their place of living. We will present a model which outlines how cities could strengthen the resident-city identification by increasing the perceived place...
Persistent link: https://www.econbiz.de/10010559255
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Cover Image
Resident-City Identification: Translating the Customer Relationship Management Approach into Place Marketing Theory
Zenker, Sebastian; Petersen, Sibylle - 2010
The aim of this paper is to determine why and under which condition residents enter into a strong and committed relationship with their place of living. We will present a model which outlines how cities could strengthen the resident-city identification by increasing the perceived place...
Persistent link: https://www.econbiz.de/10011332297
Saved in:
Cover Image
Resident-city identification : translating the Customer Relationship Management approach into place marketing theory
Zenker, Sebastian; Petersen, Sibylle - 2010
The aim of this paper is to determine why and under which condition residents enter into a strong and committed relationship with their place of living. We will present a model which outlines how cities could strengthen the resident-city identification by increasing the perceived place...
Persistent link: https://www.econbiz.de/10012655122
Saved in:
Cover Image
An integrative theoretical model for improving resident–city identification
Zenker, Sebastian; Petersen, Sibylle - In: Environment and Planning A 46 (2014) 3, pp. 715-729
. Research from social and environmental psychology has shown that identification by residents with a place leads to numerous desirable outcomes like increased commitment and residential satisfaction. Thus, in the competition for residents, cities focus on building a favorable identity of a...
Persistent link: https://www.econbiz.de/10011002723
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